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A Digital Disruption

A Digital Disruption

Innovations in digital technology have proved to be a boon for luxury fashion brands, showing immense potential during pandemic times. The digital world has intertwined with our real world! But how? From an Alexa or a Siri giving company to lonely hearts, a music app...
Luxe 2021 – A Peek into the Future

Luxe 2021 – A Peek into the Future

From a digital transformation to local shopping to robotic logistics, luxury is going to see a world of change in this new year, thanks to the ongoing pandemic The year 2020 was a rude awakening for global luxury, leading to a first ever negative growth in several...
Pandemic and changing value systems

Pandemic and changing value systems

The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era. Each generation of consumer behaved differently and, therefore, responded differently to various...