by Editorial Team | Oct 19, 2026 | Luxury Brands, Luxury Strategy
Meaning, codes, hierarchy and legitimacy, and why the order cannot be skipped. Most conversations about starting a luxury brand begin in the wrong place. They begin with the logo, the launch, the influencer list and the first store. Those are real decisions, but they...
by Editorial Team | Oct 12, 2026 | Luxury Markets, Luxury Strategy
Bengaluru has the houses, the wealth and the hotels. What it has not decided is where its luxury lives. Every Indian founder I work with eventually asks some version of the same question. They want to know which city is next after Mumbai and Delhi. The usual answer...
by Editorial Team | Oct 5, 2026 | Insights
Why the world recognises the Kolhapuri but not its maker, and what it takes to build a house icon. What an icon does Coco Chanel died in 1971. More than half a century later, the house that carries her name still rests on objects she created decades before that. Her...
by Editorial Team | Sep 26, 2026 | Insights
Study the Maison, but do not wear it. Why India’s luxury houses must build an architecture of their own. The revenue argument is over For most of the last three decades, the case for Indian luxury rested on potential. That case is closing, because the numbers...
by Editorial Team | Sep 22, 2026 | Luxury Brands, Luxury Markets, Luxury Strategy
The question the world is asking — and what its answer tells India about building houses of its own. A question thirty years in the asking Two weeks after proposing the Shilp-Griha, the world handed me a live test case. Sabyasachi returned to NYFW after 17 years —...
